There is no I in your Personal Brand! - CareerEnlightenment.com

So what exactly is Personal Branding?Align Who You Are with What They NeedPeople walk around all day thinking about their problems. Right? And in order to get your next job, you are trying to find a way to provide value by solving a target companys problems.So step 1 with personal branding is knowing what you can do, what you are good at, what you like to do.Step 2 is knowing what your target company needs, what your hiring manager cares about.Step 3 is aligning the two previous steps.Simple.Tell them how you can help them. And if you are not sure, ask.